Cpa：广告术语，全称cost per action，即每次行动成本，action指你的最终目标行为可以是一次购买、一次注册等等； cps：全称cost per sale ，每次销售成本，专指一次购买的成本； cpm：广告术. 一、cpi计费 1、cpi定义 cpi是安装计费，按用户激活app计费，通常只作为广告主内部衡量广告投放效果的指标之一。适用场景主要常用于移动端激活app导流。 2、cpi盈利模式 下载的app需要被激.
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