Cpa：广告术语，全称cost per action，即每次行动成本，action指你的最终目标行为可以是一次购买、一次注册等等； cps：全称cost per sale ，每次销售成本，专指一次购买的成本； cpm：广告术. Cpa（cost per action），简单说是为网站带来新用户注册并激活，就算是有效的广告（广告商付费，做广告的媒介收费）。 cps（cost per sales）与cpa同理，只是cps做的不是注册而是销售（消.
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